Thursday, September 26, 2019
Case Study Essay Example | Topics and Well Written Essays - 250 words - 6
Case Study - Essay Example The company found itself left out in the cold financially when they were blocked from accessing needed investment resources. An additional significant internal influence in the demise of Burgmaster was a sense of complacency (which damaged the entire industry) that led to a drop in quality, and the neglect of the characteristic benefit that was formerly most associated with the company: innovation. External factors also played an important role in this organizational tragedy. Some would argue that the political environment at the time is what doomed Burgmaster, as it failed to adequately protect the company from international competition. The competing businesses may have been the most crucial issue. Japanese companies were quick to capitalize on all opportunities, including a swing in market demands toward the perceived (and real) benefits associated with Asian technology. Accordingly, the operational strategy that would have been the best hope for saving Burgmaster should have been focused on improving
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